One of the major challenges many marketers face when trying to build websites or establish a presence online if finding unique content for their websites or blog. Some of the downsides of using other authors articles are that you have to provide a link back to their websites which draw attention away from your site and many other people could be using the same article decreasing the chances of it getting a good position in the search engines.
This leaves us with the only option of creating our own unique content. We are going to discuss three different ways that you can get unique content for your website or blog and establish yourself as an authority in your niche over time.
1. Write It Yourself Or Hire A Ghostwriter
This is the way that most people do it and is the most time consuming depending on your writing skills. I have gotten to the point where I can write a 400-500 word article in as little as fifteen minutes.
If you decide to write it yourself to make the process go a lot smoother I would suggest you do some research at first so when it comes down to the actual writing process you will know exactly what to write about and not get stumped.
A simple way to do this is to do some basic keyword research and find the topic you are going to write on. After you have found your keyword you are going to need to search for the keyword in Google and find four to five related articles from different websites which you can use as a reference for what to write about. You want to make each paragraph revolve around one point and then add a introduction telling the readers what it is about and a conclusion summing it up. After you do this for awhile it becomes easier and you should be banging out articles like there is no tomorrow.
If you don't have the time or not confident enough to do this, there is always the option of hiring a ghostwriter. You can simply go to a website like elance.com or rentacoder.com and start looking for writers. You can writers that will make a 400-500 word article from anywhere from $3 - $15 an article.
You can also look around in online forums. There are always people advertising article writing services for cheap. Just make sure you always get a sample of someones work to make sure you are getting your moneys worth.
2. Private Label Rights Articles
The next option would be to buy or download free private label rights articles. This is kind of like hiring a ghostwriter, only the articles you have could also be owned by hundreds of other people also. With PLR articles you have the right to change the content in any way you want to.
The only downside to this is that you have to rewrite the articles if you are going to submit them to article directories. This is because all directories ban any uploading of PLR, so you have to make you version unique. You can do this by simply changing the title and rewriting the body of the article in your own words.
Alternatively you can also hire a freelancer to rewrite them for you or buy a article content spinner to come up with unique versions of them. Personally I find it faster to rewrite them myself then to use a content spinner. Most of them require a lot of setup and some don't work that good and only spit out stuff that does not make sense only to have you rewriting it in the end anyway.
3. Public Domain Works
The public domain is a huge source of untapped content that can be used in any way you want because there is no copyrights on the material. There are thousands and thousands of works in the public domain that can be picked up and repackaged under your name and sold or submitted as your work.
If you decide to go this route, you really need to do the proper copyright research and totally make sure that you are able to use the material. You can not only use it for articles and content, but you can also make reports and brand them with your affiliate links to distribute all over.
That's about it really for your options of getting quality unique content for your website or blog. If you are interested in my favorite article research tool check out Instant Article Wizard. This neat little program takes a lot of time out of article research and writing. It's about the closest thing you will ever own to a program that writes an article for you with the push of a button. Click here for more information on Instant Article Wizard.
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